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THE CHANGING FACE OF TOURISM
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TOURISTS AND GOVERNMENTS AS COSMOPOLITAN AND SOPHISTICATED ALLIES
Concern over the human and environmental costs of tourism is now growing at a rapid rate. The number of tourists who prefer a unique travel experience that is culturally rich and beneficial to the local environment and communities increases day by day. The World Trade Organization defines sustainable tourism as "…meeting the needs of present tourists and host regions while protecting and enhancing opportunities for the future". It is envisaged as leading to the management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes and biological diversity. 71% of tourists globally say that it is important that their travel arrangement benefit people living in a destination through jobs and business opportunities. The responsible tourism market is often likened to the early organic food industry where it was only a small number of responsible and conscientious people who demanded best and responsible practices that was the best for them and the environment. Responsible tourism will in time follow an upward trend similar to that of the organic food industry provided more tourists and governments become aware of the often damaging effects of their vacations and discover ways to mitigate these effects. World holidays TV by committing to the ethos of responsible travel and tourism aims to bring this information to tourists, governments and tourism providers worldwide. |
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