At first, the lanky cowboy in black seems in control, one hand on the rope, the other stretched out behind him. But the angry bull beneath him won't stand for it. Hind legs buck high into the air and the rider's body ripples like a whip, his head snapping backwards. The spirit of the Old West lives on in Calgary, where the cowboy hat is just as fashionable on the ranch as it is in the boardroom.